Cold emailing has become an effective digital marketing tool for campaigns, networking, and lead prospecting. Delivering cold emails to recipients’ inboxes improves engagement rates, and you will likely achieve the expected outcomes of marketing outreach.
Unfortunately, bounces may occur when the emails do not reach the inboxes. This deliverability issue reduces response rates and damages the sender’s reputation, hindering the success of marketing campaigns. To improve deliverability, check the validity of an email list. You can also implement other effective strategies.
Email Verification
Verify the validity of addresses on your email lists before sending messages to detect invalid addresses. A permanently invalid address may have an inactive domain, typo, or have been deleted. Issues with a recipient’s email address can cause temporary delivery failure. In the latter situation, resending an email may get it delivered to the recipient.
Check whether email addresses are active and properly formatted. Email verification tools help to identify typos and disposable email addresses. Maintain a clean email list by regularly deleting invalid and inactive contacts. Employing double opt-in also helps validate potential subscribers’ email addresses.
Dedicated Cold Emailing Domain
Sending campaigns from a professional, separate domain dedicated to cold emailing enhances deliverability. It makes a sender appear more trustworthy to recipients, increasing the credibility score and brand perception. Recipients will likely open, read, and reply to emails from professional domains like smithf@wapsystems.com and mark those from addresses like smithf@outlook.com as spam.
Enhanced Email Content
Tailoring your messages to each recipient increases engagement and minimizes bounce rates. Send relevant content to ensure you offer value. Add a recipient’s name to the email’s subject to catch the person’s attention, increasing the chances of getting the email opened.
Also, avoid words that can trigger spam filters to redirect your messages away from inboxes. Instead of attaching documents to an email, add links to the files in the content. End your emails with a straightforward unsubscribe option for easy opt-out. The unsubscribe button will prevent subscribers who do not want to continue receiving your messages from being labeled spam.
Despite writing relevant and engaging emails, high bounce rates diminish the effectiveness of cold email campaigns. To minimize bounce rates, choose an email service provider suitable for your business and implement best practices for cold emailing. Ensuring that contacts on the email list are valid enhances deliverability and success of cold email campaigns.
